What we
are building

FOOTYUP isn't a booking app. It's a private football club for the people building something serious in this city — who aren't willing to give up the game for it. This is what the season ahead looks like.

We didn't start because we were tired of WhatsApp groups. We started because we realised there are thousands of people in Dubai who run teams at six in the morning, close funding rounds, fly halfway around the world for a deal — and don't have a single place where football is run at the same level as everything else in their life. Not “a pitch for an hour.” A club. With a referee, a standard, technology. With people worth showing up for, even when the day was long.

And we’re building it as a private club — one you join by application and quiet referral. We’re not about volume. We’re about who’s standing next to you in the changing room. The people here are entrepreneurs, investors, founders — people who built something with their own hands — and that’s exactly why you want to come back. We guard the level of the people as carefully as the level of the football.

Seven evenings a week, three rotating teams, ninety minutes of real football. A professional referee. Kit, water, bibs. Hot showers and locked rooms for your laptop.

Technology, not a notebook

AI-powered stats — not “someone tallied the goals on a scrap of paper,” but a system that reads the game. Goals, assists, attendance, form, rating — all of it updates after every whistle, sorts, exports, and belongs to you. You watch yourself grow from match to match, in numbers, not by feel.

And video of the key moments. Cameras on the pitch, automatic clips of your best plays — the goal in the 88th minute, the pass nobody saw coming, the point-blank save. What used to live only in a couple of people’s memory can now be replayed and shared.

What the season looks like

Home ground is Ballers, Downtown Dubai — FIFA-grade turf right under the Burj Khalifa. October through May, then a softer summer schedule until October. A season that never breaks.

One match an evening, seven evenings a week, Sunday through Saturday. 8-a-side rotations: three teams of eight, fourteen minutes on, seven off, all on a clock — nobody sits on the bench all night. A referee on every match: not your mate, but qualified, paid, ours.

We want the club to grow — but we grow by people, not by numbers. What matters isn’t how many we are, but who’s next to you on the pitch. So every new member comes by application and referral, and we’d rather wait for the right person than fill the roster for the sake of a headcount. The more of us there are, the higher the bar for who joins.

What it costs

Membership is AED 480 a month, all-in. Seven evenings, the referee, kit, water, venue, showers, stats, video. Cancel twenty-four hours ahead and your spot rolls forward. No no-show fees: we credit it back and we trust you, because a club built on trust plays better than a club built on penalties.

What you can do this week

If you're already a member — open the schedule, book your evenings, we'll see you on the pitch. If you're new — open an application, spend ninety seconds on it, and we'll be back within five working days. If you know someone who belongs here, forward them this letter. Private clubs grow exactly this way: one right person at a time.

We’re building a club that will still have a waiting list in ten years. It starts this season.